Nutrition by Design uses the highest quality ingredients. We avoid all artificial coloring. As such, the color will not look all pretty, clear, and white. We are committed to offering only the highest quality and most pure and effective supplements we can get our hands-on. Our policy strictly adheres to the most rigorous high standards from an unbelievably corrupted industry. As such, our products are not only safe to take but also highly effective without all the artificial flavors, pesticides, dairy, gluten, soy, fillers, and we never use any GMO ingredients.